An overview
Through my company Windward Productions, I work as a content strategist, content marketer, and consultant for companies and individuals looking to connect with new clients or users, drive traffic or sign-ups, construct a brand voice or identity, produce work that advances their mission, or solve operational or marketing problems. Read more about what I offer.
I have:
- Driven over 3,000 unique daily page visits for a large B2B tech company’s new content hub
- Crafted the brand voice for a DTC rebrand
- Increased the open rate by 39% for a startup’s B2B newsletter
- Reduced the landing page bounce rate by 22% for a major SaaS company through SEO’d writing
- Developed a style guide used to train over 100 freelance writers and editors for a news startup
- Written the most-shared blog for a well-known SaaS company
Clients say:
- “I’ve had the pleasure of partnering with Katherine over the past two years on everything from newsletters to blog posts to white papers. She’s even helped me build out new products like summary reports for our B2B clients. I love working with her because she is so incredibly reliable (has never missed a deadline!), adaptable (she can change her voice and tone to perfectly suit the needs of each project), and thoughtful (sometimes she knows what I want better than I do!). Not to mention that her quality of work always exceeds expectations—even if I could pay someone else less to do the same work, I’d spend at least twice as long editing their work. Great writers are rare, and great thinkers even more so. Katherine is both.” – Alli S., content marketing client
- “Writing is hard, and Katherine has been brilliant. We’ve been collaborating for months and I’ve found her to be professional, communicative, and smart. Finding a talented writer that you can work with effectively is so important, and Katherine exceeded my expectations … I’m delighted with the process, and with the result. I highly recommend her.” – Graham M., copywriting client
- “Katherine takes her work seriously. She goes well beyond just putting nice words together. She actually dug into our mission, our vision, and came up with a distilled, fresh take on our brand. The value of that work goes well beyond a mere writing service. Anyone who is looking for help with their writing should know about her. She will dig deep and get to the core mission statement that every business struggles to formulate.” – Marko V., branding client
